Three things generate offers:
Price - Distribution of ads - Presentation!

As a certified Wisconsin Realtor® backed by Century 21 ® and working for an established local broker, Century 21 Southwestern Realty Inc. I am able to offer you the best service on all levels, personal, professional and institutional.  Your goal is to sell your home quickly for the highest price it can bring.  I can help you with that goal and will make it my own.

My philosophy on home sales:

    Prepare

To get the best price for your home you should make your home look its best.  I can help you identify and prioritize repairs and improvements that will provide the best return on your investment.  Before your home goes on the market, I will help you stage each room in your home to make it look its best.


    Price

The most important step in selling your home is pricing it correctly the first time.  Overpriced homes take longer to sell and usually sell for a lower price than homes with appropriate initial pricing.  Most of your showings will occur in the first 30 days on the market so it is important that your initial listing price matches buyer expectations.  I use advanced market analysis software to build a Comparative Market Analysis that will accurately determine the optimal list price for your home.


    Marketing

As a computer wizard I am familiar with the many online advertising methods that can get your home exposed to the most buyers possible quickly.  Using Century 21 tools as well as local MLS listing services I will ensure that your listing is exposed to over 500 online  real estate search engines such as Century21.com, Trulia.com, Zillow.com, Homes.com and Realtor.com. We also advertise all of our company listings aggressively in local newspapers as well as a number of other venues.  Your listing will be on Century21.com quickly where millions of home buyers shop for their new homes.  Our office has the lion’s share of listings in our local area ensuring that buyers will look for Century 21 listings. 

When you hire me to market your home, I will identify your ideal buyer and then develop and implement a tailored home marketing program designed to reach them.  I will create a beautiful Virtual Tour and stunning photos of your home that will be included in online listings so buyers can see your home’s unique features from the comfort of their living rooms.   Photos of your home will be on a youtube.com slideshow that will be easy for buyers to find online.  With over 90% of buyers searching for their new home online you owe it to yourself to contract with a professional realtor who is at home in cyberspace.

    Negotiations

Successfully negotiating a real estate contract can make a huge impact on your final sales price.  As a skilled negotiator I can help you get the highest price a potential buyer is willing to pay, as well as the best terms, shortest contingencies, fewest repairs and lowest closing costs.  Rather than approaching negotiations from an adversarial winner-take-all perspective, I focus on your top priorities and strive to keep emotions from hampering the negotiations.


    Management

I will provide you with at least monthly status reports that show online viewings of your listing, your top prospects, summary of feedback from your showings, a review of completed and planned marketing activities and any recommendations for marketing adjustments.  I will keep tabs on your competition and will notify you of status changes of similar homes in your neighborhood.  Once your home goes to contract I will make sure the buyers, and their agent, meet their contractual obligations in a timely manner.